Ford Motor Company has paid court to its fastest-growing market – the center East – by launching the all-new pony within the region in a very dramatic fashion.
Ford government Chairman, Bill Ford took the centre-stage at the live event command atop the world’s tallest building – the Burj Khalifa – at its 112th floor on Nov twentieth, wherever he placed the long-lasting badge on a 2015 Yellow pony convertible that was assembled on an equivalent venue by six engineers of Ford.
The event was witnessed by millions carry on YouTube and by another ten,000 in city Downtown space high the city Fountain and also the building itself.
With this dramatic announcement, the corporate – in step with Chairman Bill Ford – has planted its flag within the geographical area and continent, to mark the start of a brand new era of development.
Ford established its new business unit within the region earlier this year, wherever it covers their business of sixty seven markets in geographical region, Sub-Saharan Africa, African nation and also the geographical area.
To cater to rising client demand, Ford has pledged to launch around twenty five vehicles within the geographical area by 2020 as well as the all-new pony, that is about to arrive someday next year. These new models can accelerate Ford’s growth here, increasing its sales by four-hundredth to five.5 million cars by 2020.
Jim Benintende, President Ford geographical area and continent, hailed Henry Ford’s century-old vision to “open the highways to any or all mankind”. He says, putting their regional headquarters in city could be a strategic move by the corporate to affix within the innovation and imagination flourishing here, to assist realise its founder’s vision.
Ford has conjointly declared plans to launch alternative vehicles like Ford Focus, Ford Fusion and Lincoln MKC within the geographical area, additionally to many new technologies like EcoBoost engines, synchronize in-car property, expansive rear seat belts and MyKey.